Denim care guide

Nothing last forever

Denim did not become our and many others’ favourite material by chance or sheer luck. We love it because it is a durable, casual, yet cool looking material that can last decades if you treat it right. But hey, we can't all be denim experts, so we have gathered all the best tips and tricks, the dos and the don'ts, from our in-house denim expert Enrico. Follow them to keep your favourite items for longer.

01 Mind the way you use your garments
02 Wash as little as possible
03 Wash/rinse cold
04 Do not use soap
05 Do not use fabric softener
06 Wash inside out
07 Airdry on a flat surface
08 Repair small holes and rips
09 Avoid creasing during storage