Yab Yum Clothing Co. ApS (”GABBA", "us", "our", "we")
collect and process your personal information.
collected by us via our website www.gabba-denim.com ("the Website").
1.3 We are responsible for your personal data. Please refer to section 7
for contact information in this regard.
2. The personal data collected, PURPOSE and legal framework for
processing personal data
2.1 When visiting the Website, we automatically collect information about
you and your use of the Website, for instance about the browser and search
keywords used on the Website, your IP address, including your network
location, as well as information about your computer.
2.1.1 The purpose is to optimise the user experience and
functionality of the Website, as well as implementing targeted
marketing, including retargeting via Facebook and Google. This data
processing is necessary for us to be able to safeguard our interests of
improving the Website and display relevant offers.
2.1.2 The legal framework for processing data is article 6,
section 1, point f of the EU General Data Protection Regulation.
2.2 When purchasing a product or communicating with us via the Website, we
collect data, submitted by you, for instance name, address, e-mail address,
phone number, payment method, information about purchased and possibly
returned products, delivery requests, as well as information about the IP
address used to order from.
2.2.1 The purpose is to enable us to deliver the ordered
products and further to execute the agreement made with you, including
ensuring your rights to return and complain. We also process
information about your purchases in order to comply with statutory
requirements, including for accounting. Upon purchasing, the IP address
is collected for the purpose of safeguarding our interest of preventing
2.2.2 The legal framework for processing data is article 6,
section 1, point b, c and f of the EU General Data Protection
2.3 When registering for our newsletter, we collect information about your
name, e-mail address and possibly mobile number.
2.3.1 The purpose is to safeguard our interest in being able
to deliver newsletters to you.
2.3.2 The legal framework for processing data is article 6,
section 1, point f of the EU General Data Protection Regulation.
3. Personal data recipients
3.1 Information about your name, address, e-mail address, phone number, as
well as order number and specific delivery requests are transferred to
third parties, responsible for delivery of the purchased products.
3.2 Data may be transferred to external partners, who process information
on our behalf. We use external partners for e. g. technical operations and
improvements of the Website, newsletter distribution, as well as targeted
marketing, including retargeting, and concerning your evaluation of our
company and products. We are responsible for our external partners, being
data processing companies that process data on our behalf and in accordance
with our instructions. The data processing companies are not allowed to use
the data for other purposes than execution of the agreement with us, and
they treat the information with strict confidentiality. We have made
written data processing agreements with all data processing companies,
processing personal data on our behalf.
3.3 Two of these data processing companies, Google Analytics v/Google LLC
and Facebook Inc. are based in the US. The required guarantees for transfer
of data to the US are subject to the certification of the data processing
company under EU-U.S. Privacy Shield, cf. article 45 of the EU General Data
4. Your rights
4.1 In order to ensure candour about data processing, we as the responsible
party are obliged to inform you about your rights.
4.2 Your right to access
4.2.1 You are at all times entitled to require access to your the
registered data, including the purpose of registration, categories of
personal data and possible recipients, as well as the origin of your data.
4.2.2 You are further entitled to demand a copy of the processed personal
data. In case you would like a copy of your personal data, please send a
written request to email@example.com. Documentation of your identity is
4.3 Your right to correction
4.3.1 You are entitled to demand correction of incorrect personal data. In
case you find inaccuracies in your registered data, please send us a
written notification in order for us to correct the data.
4.4 Your right to deletion
4.4.1 You are in certain cases entitled to demand deletion of some or all
of your personal data, for instance if you revoke your permission, and
there is no other legal framework valid for continued processing. We are
not obliged to delete your personal data to the extent that continued
processing is required, for instance in order for us to comply with
statutory obligations or legal requirements.
4.5 Your right to limitation to storage only
4.5.1 You are in certain cases entitled to demand that your personal data
is stored only, for instance if you regard the processed personal data to
4.6 Your right to data portability
4.6.1 You are in certain cases entitled to demand that your submitted
personal data is transferred to you in a structured, commonly used and
machine-readable format, or transferred to another data processing entity.
4.7 Your right to objection
4.7.1 You are all times entitled to object to our processing of your
personal data in terms of marketing, including the profiling conducted as
to targeting our direct marketing efforts.
4.7.2 Further, you are at all times, and for any personal reason, entitled
to object to our processing of your personal data, conducted on the basis
of our legitimate interest cf. section 2.1 and 2.3.
4.8 Your right to revoke permission
4.8.1 You are at all times entitled to revoke your permission to process
your personal data. Please contact us on firstname.lastname@example.org in case you wish to
revoke your permission.
4.9 Your right to complain
4.9.1 You are at all times entitled to complain about our processing of
your personal data. Please send your complaint to the Danish Data
Protection Agency, Borgergade 28, 5, 1300 København K. Your complaint can
also be submitted by e-mail to email@example.com or by phone on +45 33 19
5. Deletion of personal data
5.1 The collected data about your use of the Website cf. section 2.1. is
deleted no later than after two years, if you have not used the Website for
this period of time.
5.2 The collected data about your registration for our newsletter is
deleted upon revocation of your permission, unless we have other legal
reasons for processing your data.
5.3 The collected data about purchases on the Website cf. section 2.2 will
basically be deleted after five years after the end of the calendar year,
in which the purchase was conducted. However, data can be stored for a
longer period of time, if we have a legitimate need for prolonged storage,
for instance in case of legal requirements, or if storage is a requirement
for us to comply with statutory requirements. Accounting documents are
stored for five years after the end of the calendar year, in order to
comply with regulations of the Danish Accounting Act.
6.1 We have implemented appropriate technical and organisational security
measures, preventing that personal data is unintentionally or illegally
destroyed, lost, changed or deteriorated, as well as abused by or made
available to unauthorised third parties.
6.2 Your personal data will only be made available to employees with a real
need to access your personal data in order for them to conduct their work.
7. Contact information
7.1 Yab Yum Clothing Co. ApS is responsible for the personal data,
collected via the Website.
wish to execute your rights, set out in section 4, please feel free to
Yab Yum Clothing Co.
Tel.: + 45 75 53 66 66
upon your next visit on the Website.