#WeAreDedicated

Shoreditch

We travel the world searching for people who are committed in the pursuit of their passion. These people will do anything to make their dreams come true and they are focused enough to know exactly what they want from life. We have spent some time meeting them, as they let us into their lives, tell us about their passion and enlighten us about what drives them to do what they do. These people have a strong heart, mind and soul. They possess an iron will and an intense dedication to their specific field of interest, which makes these characters both interesting and inspirational.

 

This time we went to Shoreditch, London.

Yves Cueni - part of a group of dedicated dancers that we met in the heart of Shoreditch, where many creative people live. Being a dancer can be delightful but it can certainly...

Yves Cueni

In London, we became acquainted with Kingsley Walters, a Jamaican who has worked his way into London’s craftsmanship scene. He has received recognition for his craft...

Kingsley Walters

Meet Wolfgang who started dancing at the age of 19 and has been doing so for the last seven year. We met...

Wolfgang

After many trials and tribulations, a close call accident made Theodore realise that he had to start a family business in property development...

Theodore Max Franklinos

Nicco moved to London seven months ago to pursue his dream. London was the obvious choice. It has the biggest industry in Europe and international artists...

Nicco Olaybal

Blenheim Forge started as a couple of lads, messing around with bits of steel but it quickly escalated into more than a hobby. Underneath a train station, we met...

James Ross-Harris


Amsterdam

Since 1983 we have been dedicated to making the perfect pair of jeans.

We study and work with the material to create the coolest expression. We are driven and determined. We are dedicated. 

In our campaigns we travel to various destinations to find people who, like us, are dedicated.
We do not use models, we portray real people
- people who are dedicated! 

This spring we went to Amsterdam.

 

As the sun sets over Amsterdam, we finally got hold of Nova, the self-made creative entrepreneur. On the rooftop of his shop, we discussed his design business and the road to...

Nova Duijn

Amsterdam is a magnet for people in the field of arts. The city is filled with scenes that promote culture, food, music and so much more. Meet Justin who helps building the scene...

Justin van der Griendt

Having only just shaken off the jetlag from the flight and club jobs on Ibiza, we met up with Gino Christiano, a 29-year-old DJ and producer who cuts his teeth in famous...

Gino Christiano

Originally from a ghetto in Buenos Aires our friend Luciano made his way across the Atlantic to Amsterdam playing on his blues guitar. Music literally showed him the path for his life...

Luciano Gomez

Meet THE RESERVÉ BOYS! Two upcoming designers that have specialized in making cool designs and clothes out of other peoples’ waste clothes and fabrics...

Deyrinio and Alljan

Working his way up the denim ladder, Robert is one of the key players in the Amsterdam denim industry today. We met Robert at Denim City where he talked us through what the location...

Robert Grauwen

Sven Signe is a living embodiment of art. As he is neither the typical artist, photographer nor poet, it makes you wonder what inspires his talented soul...

Sven Signe den Hartogh

Oscar has dedicated himself to filming documentaries about people and their dreams. Through these documentaries, he has captured the diversity and dreams of the people...

Oscar Baanders